• Hi, I'm Amanda!

    Founder of The Courage Factory, entrepreneur, leadership coach, and eternal optimist dedicated to helping you unlock the courage you need to make your impact in the world.

  • About Me

    I'm Amanda Parker. I work with professionals, like you, who want to have a bigger impact in the world.


    The only problem is you worry you aren’t really making a difference, you know you are capable of so much more, and you don’t feel fulfilled in your work.


    Through coaching, we will clarify your life purpose so that you stop making excuses for feeling stuck or unfulfilled, have clarity on the impact you want to have in the world, and transform your professional life to achieve it!

    You have the vision and motivation to have a massive impact in the world and just need some support to help you get clear on your purpose and make it happen.


    Coaching will help you to:

    • Feel confident about what impact you're meant to have in the world
    • Feel fulfilled and excited to live a more purpose-filled life
    • Stop making excuses and start believing you can do it!

      I help professionals, like you, who feel stuck or unfulfilled in their work to clarify the impact they want to have in the world and transform their professional lives to achieve it.

      Ready to find your purpose and start feeling fulfilled in your life?

      I spent years working at a job I was passionate about, in a field of work I loved, and yet every day I felt frustrated. I was working within my job description and I felt like I wasn't really using all of my talents or skills to work towards my dreams.


      I had so much energy and creativity to give - and no outlet where to put it. On the surface I had finally made it to my dream job, and yet every day I felt tired and frustrated. It didn’t feel like a dream at all.


      I felt trapped.


      One day I realized that if I continued working day-after-day in a role that didn't light me up that I would eventually be so far down the rabbit hole I'd never find my way back out. And so I started working with a coach to do the hard work of figuring out who I was, what fulfilled me, and what was the impact I truly wanted to have on the world.


      Don't get me wrong, my heart still beats for wildlife and nature, but I uncovered another passion and purpose in my life - helping purpose-driven people find their life purpose and take courageous action to transform their lives! I truly believe that from this place of clarity and fierce courage, anything is possible!


      I founded The Courage Factory to help highly motivated, creative, and ambitious people, like you, clarify the impact they want to have in the world and transform their professional lives to achieve it.

      Why work with me?

      The results speak for themselves, people who work with me are more fulfilled in their work and feel happier in their lives.


      In a recent sample, 9 out of 10 clients have made a major career shift (either within their existing companies or by switching careers entirely.)


      Past clients have left jobs or businesses they were unhappy in, started careers in new fields of work, and pursued passion projects they never realized were lying beneath the surface.

      Life is too short to fill your days with work that isn’t meaningful. The Courage Factory helps you discover what impact you’re meant to have in the world, and to figure out how to bring that into your professional life.


      I have a wide range of experiences - starting my career at a large advertising agency in NYC, moving to Berlin, Germany to work with a global non-profit focused on forest and wildlife protection, then transitioning into leadership development, coaching, and entrepreneurship.


      I understand the struggles clients face when trying to live a purpose-filled life while continuously hitting roadblocks. I have felt the struggle of ambition and creativity crushed by unfulfilling work, and know how incredible it feels to live the life you truly desire each day.

      I am currently living my ideal life - working with clients across the globe who I love and believe in wholeheartedly. The journey to get there was not an easy one, but I am grateful every day that I found my purpose in life - and am living it.

      Ready to go from feeling stuck and uncertain to living the life you've always dreamed of?

      Little Known Facts About Me

      • Studied Latin American Studies & Spanish as an undergrad
      • Spent the early part of my career working in advertising
      • Moved to Paraguay to follow a dream when I was 24
      • Traveled to 61 countries (and lived in 6)
      • Designed ground-breaking leadership programs for UN organizations and The World Bank
      • Trained as a Reiki healer
      • Crazy about cats (and animals, in general)

      Professional Bio

      Amanda is a Leadership Coach and Facilitator who empowers people to reach their full potential and increase their impact in the world. She helps individuals who feel stuck, frustrated, or unfulfilled in their work to clarify the impact they want to have in the world and transform their professional lives to achieve it.


      Amanda helps people to recognize where they feel unhappy or stuck and gives them the space and tools they need to start building a professional life that makes them jump out of bed in the morning.


      With more than 12 years of experience in Leadership Development, Coaching, and Project Management, Amanda will get you from feeling uncertain and wondering what it is you're meant to be doing, to being clear on the path ahead and feeling truly fulfilled in your work and life.

      Professional Experience:

      • Founder of The Courage Factory to Humanize the Workplace & Inspire Courage in Purpose-Driven Humans
      • Chair of the Alumni Committee for The Coaching Fellowship - a San Francisco based non-profit providing coaching and leadership development opportunities to emerging women leaders working in social impact.
      • Director of Product Design - Berlin-based leadership development consultancy - where Amanda designed landmark pilot programs for large UN organizations and high-growth tech startups focused on Organizational Transformation, Culture Change, Coaching Skills for Leaders, Diversity in Leadership, and Digital Transformation.
      • Organizational Development Manager & Project Manager - WWF Germany - Amanda created a strategy for a global Organizational Development program and managed a multi-year conservation program to protect forests and wetlands from unsustainable agricultural development in South America.




      Certified Professional Co-Active Coach (CPCC)

      CTI (Co-Active Training Institute), Munich & Singapore

      Executive MBA

      IE Business School, Madrid, Spain

      Certificate in Change Leadership

      Cornell University, New York

      B.A. in Latin American Studies and Spanish

      Tulane University, New Orleans​

      I am a global leader who has worked with clients in North America, Latin America, Africa, Europe, and Asia. I am originally from New York and currently live in Berlin, Germany. I have previously lived in Madrid, Buenos Aires, Asuncion, and Singapore. I currently work with clients in English and Spanish.

      Want to discover your purpose and start living the life you've always imagined?

      Schedule a free, no-obligation discovery call here.

    • Arielle, Entrepreneur & Brand Coach

      "Amanda has a knack for asking really powerful questions that lead you to your own solutions. What I’ve found from my time with Amanda is, she helps me see that I already know the answer to some of my biggest challenges. She guides me to my own solutions by holding space for me and asking questions that help me see things from a different perspective. She gets me out of my own head. She’s gifted at what she does. Five stars”

      Astrid, Entrepreneur & Consultant

      "Coaching with Amanda was a blast. I had not expected to get so much value out of only one session. Amanda's structured and very professional style, her smart way of asking just the right questions and seeing connections where I myself was blocked, helped me tons. I would always recommend it!"

      Sarah, Business Owner

      "Amanda is an inspiring coach to work with. She provides a safe and supportive environment, and I trust her fully. I had been carrying some guilt around for a while, which blocked moving forwards. We spent time working on this and through her coaching, I could go much deeper. Felt a lightness and clarity after our sessions. Her coaching is a powerful experience."

      Katia, Project Manager

      "Amanda came into my life as a breath of fresh air. Full of positive energy and indestructible faith in her own and my abilities. After a long time in a company of bullies and toxic working environments, she helped me remember and re-discover my true self. Amanda is very professional, genuine, insightful and empathetic. She "walks the talk" and makes working with her fun! If you are looking for inspiration, energy boost and/or to reorganize your thoughts and goals - the Courage Factory is what you need. Amanda will pour all she has (and some more) into you and you will come out on the other end feeling empowered, secure and overflowing with excitement for what the future holds!"

      Elana, Senior Executive

      "Your coaching style is very powerful - pushing me and pushing me. I didn't even know what coaching was and you pushed me to come up with answers on my own. So powerful"


      Abhi, Screenwriter

      "Amanda Parker offers a toolbox of skills that help identify and unblock self-limiting set of beliefs. Her natural curiosity, her engaging warmth and her abundant enthusiasm make her a great coach to work with. Amanda is mindful of time and diligent with commitment. I would highly recommend her as a coach.”


      Mariaelena, Entrepreneur & Mom

      "Thanks for being in my life. You help me feel good about myself and I love that you push me and challenge me. I give you permission to push harder and challenge me more. I’m ready. I want it!"

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