• Amanda Parker

    Amanda is the Founder of The Courage Factory and Creator of the Alchemy Transformational Leadership Program. She helps business leaders, entrepreneurs, and creators step into personal transformation and become heart-centered leaders.

  • Hi, I'm Amanda.

    Through a unique mix of business and leadership expertise and a deep foundation in energy work and transformational practices I help my clients to do the deep inner work which allows them to truly lead from their heart and create a life they love.


    I've spent the better part of the last ten years working on deepening my self-awareness and honing my own intuition. It's been a journey of self-discovery and mastery, and learning what it is that makes me truly unique as an individual, and a leader.


    My journey has taken me through an Executive MBA in Madrid, becoming trained in Reiki in Bangkok, and certifying as a coach in Singapore. I've personally experienced hypnotherapy, acupuncture, and Ayurvedic healing to support my own growth and development.


    I am continually expanding my comfort zone to bring everything that I learn back to my clients.


    I don't believe in formulas - there is no one size fits all for leadership or for success. I do believe, however, that the more alternative tools, research, and practices that we have access to the more we can expand our worldview and choose for ourselves how we wish to show up in the world.


    Together we create a world in which anything is possible. Coaching with me requires you to commit to doing the deep inner work to uncover your true essence and build the courage and confidence to create your own reality.


    It is possible to feel confident in what you bring to the world, to trust yourself deeply, and find a community of peers and allies to support you on your journey.


    Work with me 1-on-1 or join us in Alchemy to become a great leader - and show up to your work and life with your whole heart.

    Through coaching with Amanda, you will reconnect to your core essence and find the courage to build a life and career that you truly love.


    You're here because you are a business leader who knows that there is a different way to show up to your work and life. You want to feel more aligned with who you are at your core, and want to bring your whole heart to your work each and every day.


    It's time to do the deep inner work to transform your life and your leadership.
    No matter what unique challenges you face, we will dig deep to see who you are at your core, uncover your true essence, and create new awareness and practices to transform your life.

    Alchemy & 1-on-1 Coaching are the most effective ways to discover your true essence and become more whole-hearted.


    Working with Amanda will help you:

    • Connect more deeply to your inner wisdom and intuition so you trust yourself to make the choices that are best for you
    • Have absolute clarity on what direction your life and career should take
    • Unleash your creative potential so you can welcome magic into your life
    • Uncover your inner essence so you can inspire positive change in the world
    • Create a life and career you've only ever dreamed about

    Amanda helps leaders, like you, to step fully into their power.

    Become the best leader you know.

    Want to see how Amanda can help? Schedule a Free 20-Min. Discovery Call today

    Amanda has worked across many different global industries and organizations - from big corporate, to non-profit, to small founder-focused businesses. In each experience, she sought out the type of leaders that she wanted to emulate later in her career - the fabled empathetic, intelligent, resilient leader who could carry the burdens of leading an organization as well as inspire teams to give their best every day.


    With every new experience, she realized that leadership wasn’t industry, geography, or even age-specific. People all around her were leading teams without really understanding what it meant to be a good leader, and without realizing when their teams were frustrated or disillusioned at work.


    Amanda watched so many talented individuals leave their jobs in frustration, not because they didn’t enjoy their work, but simply because they could no longer stand working for a bad leader.


    She knew that most managers wanted to be great, and often lacked the knowhow to make it happen - and realized that the biggest impact she could have on an organization, and on each individual who works there, is to help people transform their leadership and inspire their organizations.


    Amanda founded The Courage Factory to help high-achieving, unconventional leaders, like you, to bring your full self to your work and become an inspiring and transformational leader.

    Why work with Amanda?

    Leaders who work with Amanda feel more confident in their leadership and fulfilled in their life.


    Amanda has worked with hyper-growth tech startups, conventional businesses, and UN organizations to empower leaders to do the deep inner work necessary to show up powerfully as a leader and create a massive impact in the world


    She has designed & facilitated leadership programs for organizations such as Remy Cointreau, Zalando, World Bank Group, UNICEF, WWF, World Economic Forum, IE Business School, Deutsche Telekom, Nokia, and Shop Direct.

    Amanda works with leaders to tap into their exponential potential and to move forward with complete confidence and trust in themselves. Through her leadership and coaching journeys, she supports her clients to truly transform the way they lead their own lives, and to become inspiring and empowering leaders in their businesses and communities.


    Compassionate Leadership for the Future


    The massive shift that's currently taking place in the way that we work creates the need for a new type of leader - one who is self-aware, shows up compassionately, and is willing to do the deep inner work needed to completely transform the way we do business in the future.


    As a leader, you care about how you show up everyday, and how you support your team to have a positive impact, not only on your organization but also in the world.


    You know you have what it takes, but you have no idea how to access your own potential.


    You are destined to be a transformational leader. I can’t wait to help you get there.

    Professional Bio

    Amanda is a Leadership Coach who helps leaders, like you, find their inner essence and step fully into their power.


    She helps leaders break free from their insecurities, find a sense of inner calm and peace as they move confidently in their lives and careers, and create a life they truly love.

    With nearly 15 years of experience in Coaching, Leadership Development, and Project Management, Amanda will help you uncover your true essence, and create new awareness and practices to transform your life.

    Professional Experience:

    • Founder & Leadership Coach, The Courage Factory
    • Lead Faculty, Center for Creative Leadership
    • Chair, The Alumni Committee, The Coaching Fellowship
    • Associate Partner, Leadership Choices
    • Director of Product Design, May & Company
    • Organizational Development & Project Manager, WWF Germany



    Associate Certified Coach (ACC)

    ICF (International Coaching Federation)


    Certified Professional Co-Active Coach (CPCC)

    CTI (Co-Active Training Institute), Munich & Singapore


    Executive MBA

    IE Business School, Madrid, Spain


    Usui Ryoho Reiki Level II


    Certificate in Change Leadership

    Cornell University, New York


    B.A. in Latin American Studies and Spanish

    Tulane University, New Orleans​

    Ready to feel confident and courageous in your leadership?

    Schedule your 20-min discovery call here.

  • Arielle, Entrepreneur & Brand Coach

    "Amanda has a knack for asking really powerful questions that lead you to your own solutions. What I’ve found from my time with Amanda is, she helps me see that I already know the answer to some of my biggest challenges. She guides me to my own solutions by holding space for me and asking questions that help me see things from a different perspective. She gets me out of my own head. She’s gifted at what she does. Five stars”

    Astrid, Entrepreneur & Consultant

    "Coaching with Amanda was a blast. I had not expected to get so much value out of only one session. Amanda's structured and very professional style, her smart way of asking just the right questions and seeing connections where I myself was blocked, helped me tons. I would always recommend it!"

    Sarah, Business Owner

    "Amanda is an inspiring coach to work with. She provides a safe and supportive environment, and I trust her fully. I had been carrying some guilt around for a while, which blocked moving forwards. We spent time working on this and through her coaching, I could go much deeper. Felt a lightness and clarity after our sessions. Her coaching is a powerful experience."

    Katia, Project Manager

    "Amanda came into my life as a breath of fresh air. Full of positive energy and indestructible faith in her own and my abilities. After a long time in a company of bullies and toxic working environments, she helped me remember and re-discover my true self. Amanda is very professional, genuine, insightful and empathetic. She "walks the talk" and makes working with her fun! If you are looking for inspiration, energy boost and/or to reorganize your thoughts and goals - the Courage Factory is what you need. Amanda will pour all she has (and some more) into you and you will come out on the other end feeling empowered, secure and overflowing with excitement for what the future holds!"

    Elana, Senior Executive

    "Your coaching style is very powerful - pushing me and pushing me. I didn't even know what coaching was and you pushed me to come up with answers on my own. So powerful"


    Abhi, Screenwriter

    "Amanda Parker offers a toolbox of skills that help identify and unblock self-limiting set of beliefs. Her natural curiosity, her engaging warmth and her abundant enthusiasm make her a great coach to work with. Amanda is mindful of time and diligent with commitment. I would highly recommend her as a coach.”


    Mariaelena, Entrepreneur & Mom

    "Thanks for being in my life. You help me feel good about myself and I love that you push me and challenge me. I give you permission to push harder and challenge me more. I’m ready. I want it!"

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