• We Guide Leaders on a Journey to Awaken Their Inner Wisdom

    We specialize in supporting unconventional tech leaders & entrepreneurs ready to unlock their deepest wisdom and lead with purpose.


    If you feel called to something more and are prepared to courageously explore your abilities, you’re in the right place. Our transformational coaching guides ambitious, open-minded innovators to tap into their intuition and build futures aligned with their values.


    Most leadership growth focuses on skills. But true transformation comes from within. Our programs are designed for those who want to disrupt the status quo and empower people to thrive.


    Through deep self-discovery, we help you lead from your core. Together we’ll illuminate the path to amplified impact, creativity, and fulfillment. Get ready to unleash your untapped potential and make the difference only you can.

  • About Amanda Parker

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    Hi, I'm Amanda

    I'm on a mission to bridge ancient wisdom with modern practices to help you awaken your inner magic.


    I'm the Founder of The Courage Factory and AmandaParker.co, a Transformational Coach, and Host of the Don't Step on the Bluebells Podcast.


    I am committed to help you awaken your inner wisdom, unlock your gifts, and live your purpose. A born-and-raised New Yorker, I've gained wisdom living across the Americas, Asia, and Europe and visiting over 65 countries worldwide. As a transformation catalyst, entrepreneur, and coach, I bring globally inspired tools into my work.


    My unique methodologies empower ambitious yet spiritually curious leaders, entrepreneurs, and creators to boldly speak their truth and live purposefully. I blend ancient rituals with modern coaching and extraordinary group experiences to activate untapped possibilities.


    I am a Certified Professional Coach, Reiki Master, and Executive MBA. My teachings on confidence, mindfulness, and intuition will help you radiate your unique light. Together, we will uncover your inner brilliance and catalyze your highest potential.

  • There is no rulebook, no map for how to get where you want to go. You must simply take the first step and watch what unfolds before you.

  • Where did it all begin?

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    For as long as I can remember, I’ve been passionate about finding purpose and meaning in the world. I’ve always been driven to help people recognize the limitless possibilities within themselves and live to their highest potential. Why do some people stop short of what they are capable of, while others push forward and thrive?


    I was passionate about wildlife, learning, and cross-cultural experiences - anything that illuminated life's deeper meaning.


    After over a decade in the professional world, from Marketing to Wildlife Conservation to Leadership Development, I realized that business often lacked heart. I knew there was a better way to help leaders be values-driven. This set me on a path to discover my own inner wisdom and a holistic approach to purposeful living.


    I’ve made it my mission to awaken as many people as possible to the magic within - combining decades of experience to help you trust your intuition, boldly speak your truth, unlock your gifts, and infuse your life with meaning and purpose.

  • Qualifications


    Professional Certified Coach (PCC)

    ICF - International Coaching Federation


    Certified Professional Co-Active Coach (CPCC)

    CTI (Co-Active Training Institute)


    Reiki Master, Usui Ryoho Reiki

    Emma's Touch of Healing, Bangkok


    Executive MBA

    IE Business School, Madrid, Spain


    B.A. in Latin American Studies & Spanish

    Tulane University, New Orleans, LA, USA


    Certificate in Change Leadership

    Cornell University, New York


    Blending Spiritual and Business Tools for Lasting Success

    Shamanic Divination (2023)

    The Way of the Shaman (2023)

    Advanced Psychic Mediumship (2023)

    Intermediate Psychic Development (2023)

    Foundations of Psychic Mediumship (2022)

    Intuitive Healing Level 1 (2022)

    Reiki Level II (2020)

    Developing of Psychic Awareness - 10 Day Meditation Intensive (2020)

    Certified in Workplace Big 5 Personality Assessment (2019)

    Certified in FIRO-B Personality Assessment (2019)

    Leadership Development Program, CCL (2019)

    ICF Associate Certified Coach - ACC (2019)

    Reiki Level I (2018)

  • Don't wait for change - create it.

    Book your Discovery Call now.

  • Maria, Brand Strategist & Designer

    "Amanda is gifted at what she does. She has a demeanor that makes you comfortable right away and allows you to open up. She’s professional, yet friendly. My favorite part was how organized the session was, but how it still flowed very naturally. We got to work right away, she asked the right questions, pushing me to dig deeper and (as cheesy as it may sound) to dream bigger. If you’re willing to do the hard work I am positive that Amanda will direct you towards success by challenging you and supporting you at the same time."

    Kirill, CEO & Founder

    "Amanda's passion for coaching and her unstoppable enthusiasm for people and their stories led me to join her for the Alchemy program. Having been open to working on my leadership skills this was a great opportunity to do it in a structured, emotionally open and intellectually honest way. Amanda's depth of knowledge in the field makes it easier to trust her and accept her as a guide in this journey. She isn't afraid of asking the tough and challenging questions, leading one to great discoveries about individual blind spots and things to work on. What is just as important is her ability to then have tools and exercises ready to tackle these issues in a very productive and constructive manner. I would recommend Amanda's course to anyone who is ready to take their leadership and self-awareness to the next level."


    Ashlee, Entrepreneur & Content Strategist

    "This was the most useful coaching experience I’ve ever had. I think it was a combination of where I was in my business and Amanda’s style, but the session allowed me to imagine alternatives to how I’m able to run my business and serve my clients.  

    Amanda’s style resonated with me—big picture, but tactical; no-nonsense, but encouraging; non-judgmental, but in a way that holds you accountable.


    What was most unique, and probably the most impactful, were the visioning and brainstorming techniques Amanda used. They helped me get out of my head so I could reflect on what I want and what I offer without the filtering and judgement I naturally apply to all my thoughts."

    Arielle, Entrepreneur & Brand Coach

    "Amanda has a knack for asking really powerful questions that lead you to your own solutions. What I’ve found from my time with Amanda is, she helps me see that I already know the answer to some of my biggest challenges. She guides me to my own solutions by holding space for me and asking questions that help me see things from a different perspective. She gets me out of my own head. She’s gifted at what she does. Five stars”

    Sarah, Business Owner

    "Amanda is an inspiring coach to work with. She provides a safe and supportive environment, and I trust her fully. I had been carrying some guilt around for a while, which blocked moving forwards. We spent time working on this and through her coaching, I could go much deeper. Felt a lightness and clarity after our sessions. Her coaching is a powerful experience."

    Mariaelena, Entrepreneur & Mom

    "Thanks for being in my life. You help me feel good about myself and I love that you push me and challenge me. I give you permission to push harder and challenge me more. I’m ready. I want it!"

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