• Amanda Parker

    Amanda Parker is a Leadership Coach and Founder of The Courage Factory, an organization dedicated to helping first time leaders develop the skills and confidence they need to succeed in their new roles.

  • About Amanda

    Amanda Parker works with first time leaders, like you, who want to hit the ground running so they can succeed in their new role.


    Enter you, a highly ambitious, hard working professional who has just landed your first big leadership role. You want to be a great leader and know that you can learn quickly, but don’t know which skills to develop first to avoid making classic beginner mistakes.

    The Courage Factory's signature Lead with Purpose coaching program is indispensable for anyone taking on their first leadership role.

    Through coaching with Amanda, you will clarify your leadership strengths so you can start to feel confident in your ability to inspire, engage, and lead others.


    You have the motivation and talent to be a great leader and just need some support to improve your skills and hit the ground running in your new role.


    Leadership Coaching will help you:

    • Feel confident that you have what it takes to lead successfully
    • Understand your unique talents and skills and learn how to leverage them
    • Inspire and engage others
    • Be a great leader!

    Amanda helps first time leaders, like you, who are anxious about leading a new team to understand what it means to be a good leader and develop the skills they need to become one.

    Ready to become a better leader?

    Amanda has worked across many different global industries and organizations - from big corporate, to non-profit, to small founder-focused businesses. In each experience, she sought out the type of leaders that she wanted to emulate later in her career - the fabled empathetic, intelligent, resilient leader who could carry the burdens of leading an organization as well as inspire teams to give their best every day.


    With every new experience, she realized that leadership wasn’t industry, geography, or even age-specific. People all around her were leading teams without really understanding what it meant to be a good leader, and without realizing when their teams were frustrated or disillusioned at work.


    Amanda watched so many talented individuals leave their jobs in frustration, not because they didn’t enjoy their work, but simply because they could no longer stand working for a bad leader.


    She knew that most managers wanted to be great, and often lacked the knowhow to make it happen - and realized that the biggest impact she could have on an organization, and on each individual who works there, is to help develop people become better leaders.


    Amanda founded The Courage Factory to help highly motivated leaders, like you, feel confident in their ability to lead others - and to do it with purpose.

    Why work with me?

    The results speak for themselves, leaders who work with Amanda feel more fulfilled in their work and more confident in their leadership.


    Amanda Parker has worked with organizations across the globe to develop their leadership for business impact and to grow the next generation of leaders, before they even step into their first leadership role.


    She has designed & delivered organizational development and leadership programs for organizations such as the World Bank Group, UNICEF, WWF, World Economic Forum, IE Business School, Deutsche Telekom, Nokia, and Shop Direct.

    Amanda works with first time leaders to define what kind of leader they want to be and to create a roadmap for exactly which skills they need to reach their goal. Through her leadership programs, she supports her clients to understand what it takes to be a great leader, practice new skills, and become an inspiring leader.


    Leading the Next Generation

    The massive shift in the way that we work creates the need for a new type of leader - one who can handle rapidly changing environments with poise, and who can empower brilliant teams to lead their organizations into the future.


    As leaders, we care about how we show up to work everyday, and how we support our employees to have a positive impact on the organization, while flourishing in their careers.


    When we are presented with the chance to lead others, we are both excited at the opportunity and anxious about our ability to do it well. We want to be the best leaders we can be - and often don’t know where to get the support needed to grow into the person we wished we had when we were just starting out.

    Want to hit the ground running?

    Amanda's Accomplishments Include:

    1. Completing an Executive Masters in Business Management with IE Business School
    2. Designing a female leadership program for The World Bank
    3. Chairing the Alumni Committee for The Coaching Fellowship
    4. Creating a Managing Upwards program for UNICEF
    5. Creator of the most effective leadership training for First Time Leaders
    6. Internationally recognized leadership coach & facilitator by leading corporations
    7. Empowered clients to take on high profile, leadership roles in global organizations
    8. Coached dozens of clients to find greater purpose & fulfillment in their work

    Professional Bio

    Amanda is a Leadership Coach and Facilitator who helps first time leaders hit the ground running so they can succeed in their new role.


    She helps leaders go from feeling anxious about leading a new team to feeling confident about what it means to be a good leader, and helps them develop the skills they need to have a positive impact on the business.

    With over a decade of experience in Leadership Development, Coaching, and Project Management, Amanda will help you identify the exact skills you need to be successful in your new role and feel confident about your abilities.

    Professional Experience:

    • Founder of The Courage Factory to help first time leaders succeed in their new role
    • Chair of the Alumni Committee for The Coaching Fellowship - a San Francisco based non-profit providing coaching and leadership development opportunities to emerging women leaders working in social impact.
    • Leadership Solutions Associate for executive leadership programs with the Center for Creative Leadership
    • Director of Product Design - May & Company - a Berlin-based leadership development consultancy where Amanda designed landmark pilot programs for large UN organizations and high-growth tech startups focused on Organizational Transformation, Culture Change, Coaching Skills for Leaders, Diversity in Leadership, and Digital Transformation.
    • Organizational Development & Project Manager - WWF Germany - Amanda created a strategy for a global Organizational Development program and managed a multi-year conservation program to protect forests and wetlands from unsustainable agricultural development in South America.



    Associate Certified Coach (ACC)

    ICF (International Coaching Federation)

    Certified Professional Co-Active Coach (CPCC)

    CTI (Co-Active Training Institute), Munich & Singapore

    Executive MBA

    IE Business School, Madrid, Spain

    Certificate in Change Leadership

    Cornell University, New York

    B.A. in Latin American Studies and Spanish

    Tulane University, New Orleans​

    Want to be a great leader?

    Schedule a free, no-obligation discovery call here.

  • Arielle, Entrepreneur & Brand Coach

    "Amanda has a knack for asking really powerful questions that lead you to your own solutions. What I’ve found from my time with Amanda is, she helps me see that I already know the answer to some of my biggest challenges. She guides me to my own solutions by holding space for me and asking questions that help me see things from a different perspective. She gets me out of my own head. She’s gifted at what she does. Five stars”

    Astrid, Entrepreneur & Consultant

    "Coaching with Amanda was a blast. I had not expected to get so much value out of only one session. Amanda's structured and very professional style, her smart way of asking just the right questions and seeing connections where I myself was blocked, helped me tons. I would always recommend it!"

    Sarah, Business Owner

    "Amanda is an inspiring coach to work with. She provides a safe and supportive environment, and I trust her fully. I had been carrying some guilt around for a while, which blocked moving forwards. We spent time working on this and through her coaching, I could go much deeper. Felt a lightness and clarity after our sessions. Her coaching is a powerful experience."

    Katia, Project Manager

    "Amanda came into my life as a breath of fresh air. Full of positive energy and indestructible faith in her own and my abilities. After a long time in a company of bullies and toxic working environments, she helped me remember and re-discover my true self. Amanda is very professional, genuine, insightful and empathetic. She "walks the talk" and makes working with her fun! If you are looking for inspiration, energy boost and/or to reorganize your thoughts and goals - the Courage Factory is what you need. Amanda will pour all she has (and some more) into you and you will come out on the other end feeling empowered, secure and overflowing with excitement for what the future holds!"

    Elana, Senior Executive

    "Your coaching style is very powerful - pushing me and pushing me. I didn't even know what coaching was and you pushed me to come up with answers on my own. So powerful"


    Abhi, Screenwriter

    "Amanda Parker offers a toolbox of skills that help identify and unblock self-limiting set of beliefs. Her natural curiosity, her engaging warmth and her abundant enthusiasm make her a great coach to work with. Amanda is mindful of time and diligent with commitment. I would highly recommend her as a coach.”


    Mariaelena, Entrepreneur & Mom

    "Thanks for being in my life. You help me feel good about myself and I love that you push me and challenge me. I give you permission to push harder and challenge me more. I’m ready. I want it!"

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